Canada’s Leading Wholesale Supplier for South Asian, Ethnic and Halal
Supermarkets
With over 20 years of expertise, Super Asia Foods is Canada’s premier choice for wholesale
South Asian groceries, proudly serving grocery wholesalers, South Asian supermarkets, halal
markets, and more. As a trusted distributor for authentic ethnic products,, we ensure our
partners and customers have access to the finest ingredients and flavors. From popular spices
and snacks to staple foods, we support a wide network of wholesale grocery and halal food
suppliers who value quality, tradition, and authenticity.
Our Mission
At Super Asia Foods, our mission is to empower businesses across Canada by delivering a diverse range of high-quality ethnic food products with reliability, integrity, and exceptional service. We are committed to supporting our B2B partners—mainstream supermarkets, ethnic grocery stores, restaurants, and convenience shops—by providing tailored solutions, bulk buying options, and a product portfolio that reflects the rich cultural diversity of Canada.
Our Vision
Our vision is to be Canada’s premier wholesale distributor of ethnic foods, fostering strong partnerships, setting industry benchmarks for quality and service, and enriching communities by connecting people through diverse culinary experiences. We aim to continuously innovate, expand our product offerings, and support our B2B customers in meeting the needs of Canada’s multicultural population
Management Team
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Aqib Majeed
Chief Marketing Officer (CMO) and Director of Marketing
Aqib Majeed leads marketing initiatives and oversees digital transformation at Super Asia Foods. As a Schulich MBA graduate, Aqib combines his understanding of Canadian consumer behavior and cultural trends to drive brand growth and innovation. He has played a key role in building and growing the Handi brand by using effective marketing strategies across various platforms, increasing its recognition and presence in North America. Aqib’s contributions have helped make Super Asia Foods a trusted name for authentic South Asian products.
Kashif Majeed
Chief Executive Officer (CEO)
Kashif Majeed has led Super Asia Foods from its early days to becoming one of the largest distributors of South Asian products across Canada and North America. With a focus on strategic planning and business growth, he has played a key role in expanding the company’s reach and product portfolio. Under his leadership, Super Asia Foods has built a strong reputation for delivering authentic, high-quality South Asian products to diverse communities, establishing it as a leader in the industry.
Atif Majeed
Chief Operating Officer (COO)
Atif Majeed oversees procurement, supply chain, and partner relations at Super Asia Foods. With dual degrees in Information Technology and Commerce, Atif has been instrumental in improving the company’s sourcing strategies and streamlining supply chain operations. He works closely with key partners to ensure efficiency and the company’s ability to meet growing market demands. His efforts have significantly strengthened Super Asia’s operations, contributing to its steady growth and success.
Testimonials
What Our Partners Are Saying
Super Asia Foods has been our goto supplier for authentic South Asian products. Their commitment to quality and service is unmatched.
Working with Super Asia Foods has enabled us to expand our product range and offer our customers something special.
Write a quote here from one of your customers. Quotes are a great way to build confidence in your products or services.
Partner with Us to Bring Authentic Ethnic Flavors to Your Customers!
Contact us today to learn more about our products and how we can support your business
needs